When Sinayo Global’s NextGen Africa event team set out to design an unforgettable experience for their attendees, they faced a challenge many event organisers know all too well: how to manage Q&A sessions efficiently, without losing momentum or audience energy.

Traditionally, this meant “mic passing” through the audience – a process that often felt clunky, time-consuming, and intimidating for participants. By May, the NextGen Africa team was actively searching for a solution that could streamline Q&A facilitation and make speaker–audience engagement feel seamless. 

That’s when the conversation with PAAQ Events began.

The Challenge: Outdated Q&A Management

With multiple high-profile speakers and a packed agenda, the NextGen Africa team needed a way to: 

• Eliminate the inefficiency of microphone handovers.
• Give every attendee a voice, without fear or hesitation.
• Keep the event on schedule while maximizing audience interaction.

The core question was simple: How do you create an interactive Q&A experience that’s both efficient and engaging?

The Solution: PAAQ Events

PAAQ Events provides a powerful yet user-friendly platform designed to facilitate live audience participation in real time. Instead of waiting for a mic, attendees can submit questions directly from their devices, while moderators can easily sort, filter, and prioritize questions to keep discussions focused and relevant. 

At NextGen Africa, this meant:

• A seamless flow of questions and answers.
• Greater inclusivity, as even hesitant attendees could participate.
• Real-time engagement that elevated both the speakers’ delivery and the audience’s experience.

“I’ve attended many events, but none bring attendees closer to speakers like PAAQ Events. We believe the best events create meaningful participation. Seeing NextGen Africa transform their Q&A sessions into seamless, interactive experiences showcases the power of our platform. It’s about empowering voices and making every minute count,” says Olu-Segun Adeleke. 

The Results

According to Adrian Roberts, Sinayo Global representative, PAAQ Events transformed the event experience:

“PAAQ was a game-changer at Sinayo Global’s NextGen Africa event. The user-friendly Q&A app made it easy for guests to engage with speakers in real time, creating an interactive, seamless experience that elevated discussions and audience participation.”

The solution didn’t just solve a problem – it added new value to the event, creating a more dynamic environment where discussions could flourish. When asked who should consider PAAQ Events, Adrian’s response was clear: “Any events where you have limited time for Q&A participation with attendees.”

Hosting an event? 

For NextGen Africa, PAAQ Events was more than a tool – it was the missing link in creating a high-impact, audience-centered experience. By solving the inefficiencies of traditional Q&A, PAAQ enabled the event to deliver on its promise of interactive, future-forward engagement.

If you’re planning an event and want to replace mic-passing with meaningful conversation, it’s time to make PAAQ Events your go-to solution.